"Personally, I really like the idea of a graphic designer consciously choosing the perfect alternate character that fits a specific design project. It shows aesthetic sophistication and professional maturity."
– Alejandro "Ale" Paul
"I like design to be semantically correct, syntactically consistent and pragmatically understandable. I like it to be visually powerful, intellectually elegant and, above all, timeless."
– Massimo Vignelli